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BEP 111 ADV – Negotiations: Relationship Building-TEXT_Version (7 posts)

  • Profile picture of ORC_YU ORC_YU said 9 months ago:

    This episode on relationship building is part of ongoing series on negotiation skills.It’s not saying business.
    It’s easy to make money once,But is hard to keep making money for a long tim.In other words, I may be make a deal with you this one time,but last with establish relationship base on a long term usually benifit,You may not answer the phone next time I call.

  • Profile picture of said 9 months ago:

    I’ve always heard that it is easier to keep a current client than to find a new one. Do you think this is true?

  • Profile picture of %s Aleksei said 9 months ago:

    “It is easier to have something, keep and cultivate than to find something new one”.

    Economy question. What is cheaper? What will take less efforts to reach? Effort – Energy / Goal – Result question. Cheaper is to keep …

    So I think this is true. Do you know situations where it is easier to lose and find new one?

  • Profile picture of said 9 months ago:

    Aleksei, that’s a great question. And I can’t think of one situation like that.

  • Profile picture of %s Peter (Admin) said 9 months ago:

    We have a saying in English, ’to make the best of a bad situation’ – seems quite appropriate to your idea @Aleksei…

    Although, for technical projects, I’m not always sure that trying to fix something is the best route – sometimes starting from scratch (fresh) is cheaper and quicker. However, if we’re taking about human resources (i.e. employees), keeping and cultivating is definitely the way to go.

  • Profile picture of stefano stefano said 8 months, 4 weeks ago:

    every CRM program it’s a good witness of the rule. New customers costs a lot more than the ones you’ve just acquired. you have to spend a lot in lead nurturing to get them sales ready

  • Profile picture of %s Peter (Admin) said 8 months, 4 weeks ago:

    Good example Stefano. The cost of nurturing (nice term for this idea) a new customer is usually greater than the cost of keeping your existing customers happy. So yes, I would agree with Aleksei’s conclusion that it’s cheaper to keep an existing client than it is to acquire a new client… but for specific projects, there are definitely times when it’s better to start from scratch rather than try and make the best of a bad situation.

    BTW. Do you work in Sales?

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